Precious stones



Diamond is referred to as the “king of gems,” unique in its powers of light reflection and dispersion. Before diamonds became an ancient form of currency or a modern symbol of love, purity and innocence, they were surrounded by superstition, spirituality, magic, mystique, and divine belief.

Judge of Innocence and Guilt
At one time, Jewish high priests used diamonds to determine the innocence or guilt of someone accused of a crime. Their belief was that a diamond held before a guilty person would dull and darken, while a diamond held before an innocent person would glow with increased brilliance. Their reasoning? The more truthful someone was, the more the diamond placed before them would sparkle.

Tears of the Gods, Falling Stars and Cupid’s Arrows
The ancient Romans and Greeks had a lot of powerful beliefs about diamonds, including ideas that diamonds were the tears of the gods or possibly even splinters that had broken off of falling stars.

Diamonds and royalty
In 1074, the queen of Hungary has her crown decorated with diamonds, so the stones were used as a form of jewelry. Over the next thousand years, diamonds began to make their mark on our history. Royal families and powerful leaders exchanged them to seal an alliance and express their loyalty.
Jada is purchasing its white diamonds from South Africa.



Black diamonds formed billions of years ago and are exceptionally rare. They have only been found in Brazil and Central Africa. Among the history, black diamonds were one of the favorite stones of the royalty.

Black diamonds and royalty
Louis XVIII is said to have purchased a fine black diamond for what was, back in the day, a suitably kingly sum. Duke of Brunswick was a connoisseur of black diamonds. He claimed to own many black diamonds in a variety of colours and sizes.
Jada is purchasing its rare black diamonds from Brazil.



The fiery and captivating Ruby is a stone of nobility, considered the most magnificent of all gems, the Queen of Stones and the Stone of Kings. For thousands of years, Ruby was considered the stone of love, energy, passion, power, and a zest for life. Like no other gemstone in the world, Ruby is the perfect symbol for powerful feelings.

Ruby and royalty
The stone of kings was used for coronation since old times. A ruby ring was given, as a wedding gift, to HRH the Duchess of York, who later became Queen Mary. The gift was given to her by her father-in-law, the Prince of Wales.
Fergie, the Duchess of York received a ruby engagement ring from Prince Andrew.
Jada is purchasing its rubies from Myanmar.



Rare and beautiful, emerald easily earns its reputation as “The Jewel of Kings.” The emerald is the sacred stone of the goddess Venus. It was thought to preserve love and and to symbolize hope, eloquence and royalty.

Emeralds and royalty
Cleopatra, the Queen of Egypt, adorned herself and her palace with emeralds and also gave them as gifts to foreign dignitaries. Queen Elizabeth II had an amazing collection of emerald jewelry including an emerald diadem. Henry II, when he was made King of Ireland was given a large emerald ring. Grace Kelly, another icon, was given a 12 carat emerald-cut diamond engagement ring from Prince Rainier.
Jada is purchasing its emeralds from Colombia.




Gold and platinum are blended together in the outsole and the insole part of the shoes to create the most exclusive pieces in the world.
Gold was sought early in the history of humanity for its brightness and spiritual symbolism, being considered divine and royal. Gold is a sign of perfection, richness, prosperity, and power. Throughout history, gold has been treasured for its natural beauty and radiance. In many cultures, gold was the symbol of the sun.
Today, its unique sparkle lends its elegance to precious stones and highlights the clarity of the diamonds.



One of the rarest precious metals on earth,platinum is found in only a few locations in the world, having a rich and noble history.
A natural partner for diamonds, platinum has been coveted by jewelers for thousands of years. The first platinum jewelry in Europe appeared around the year 1780, at the court of Louis XVI of France.

As a precious metal, it is used practically pure in a 95% alloy. Its purity, rarity, and unique silver-white color lend exceptional luminosity and sparkle to diamonds and settings.

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