Jada Dubai represents a concept which encapsulates the sense of extraordinary and finds its roots in the culture and symbolism of precious stones, rising each creation at a spiritual level. The wearer of Jada shoes identifies herself with the attributes that define the brand and is part of the Uncommon.

The name JADA is the feminine variant of the precious stone of jade, being inspirational by its multivalent symbolism. Recognized as the imperial gem in the Chinese culture, jade was invaluable and considered the ultimate symbol of luxury, royalty and nobility. An amulet of good luck and friendship, jade possesses a unique power and a rich symbolism among other precious stones.

Its chromatics varies from light to dark green and bears a special place in the Arabic ways of life, being associated with paradise, harmony and purity.

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